BRAND
Blilou Lab
ABOUT
Crafting the strategy, visual identity, and a Framer-built website of Bliilou Lab. The result translates complex root-stress research into clear, engaging narratives. The website is a modern, credible platform that supports recruiting, collaboration, and funding by showcasing projects, people, and publications with clarity.
WORK
Ikram Blilou, Professor at the Center for Desert Agriculture
"We had a great experience with Emma, she is professional, and has a deep understanding of both design principles and the specific needs of a scientific viewers/audience. She was with us all the way from the design to the launch. Emma always had a solution for any problem we encountered. She is communicative, friendly, and creative. Hence, we strongly recommend her services."
YEAR
2025
Branding Root Stress Biology
I partnered with Professor Ikram Blilou to brand and launch Blilou Lab, a plant biology group investigating how roots sense and adapt to environmental stress. I led strategy, visual identity, and web design—mapping audiences, clarifying the lab’s mission, and translating complex research into clear narratives and diagrams. Built in Figma and developed in Framer, the site presents projects, people, and publications in a clean, credible format that supports recruiting, collaboration, and funding. The result is a modern, accessible platform that positions the lab as a leader in root stress biology and makes it easier for students, partners, and agencies to engage with their work.
