Saudi Date Palm

Saudi Date Palm

BRAND

Saudi Date Palm

ABOUT

The design of an illustration, icons, and website for a project focused on changing monoculture, extractive, unsustainable date palm cultivation into biodiverse, cultivated, and abundant date palm agroecosystem. The website is bilingual, in Arabic and English.

WORK

Research - Strategy - Branding - Rendering - Icons - Website

Research - Strategy - Branding - Rendering - Icons - Website

YEAR

2024

Date Palm Oasis: Regenerative by Design

Jesse Poland’s team is reimagining Saudi date palm cultivation—from extractive monocultures to biodiverse, resilient agroecosystems. The project blends time-tested oasis practices with modern tools to improve sustainability and farmer livelihoods.

Grounded in the team’s framework and research on cultivated oases, the concept highlights closed-loop inputs: mulch from palm trimmings, manure from rotational grazing, intercropping for diversified income, bee pollination (with drone support if needed), and soil-first management.

I translated the system into a modern website and an interactive centerpiece illustration (Rhino 3D, Procreate, Illustrator, Midjourney). The result is a clear, memorable explainer that helps farmers and stakeholders grasp the why, what, and how of a regenerative date palm future.