BRAND
Saudi Date Palm
ABOUT
The design of an illustration, icons, and website for a project focused on changing monoculture, extractive, unsustainable date palm cultivation into biodiverse, cultivated, and abundant date palm agroecosystem. The website is bilingual, in Arabic and English.
WORK
YEAR
2024
Date Palm Oasis: Regenerative by Design
Jesse Poland’s team is reimagining Saudi date palm cultivation—from extractive monocultures to biodiverse, resilient agroecosystems. The project blends time-tested oasis practices with modern tools to improve sustainability and farmer livelihoods.
Grounded in the team’s framework and research on cultivated oases, the concept highlights closed-loop inputs: mulch from palm trimmings, manure from rotational grazing, intercropping for diversified income, bee pollination (with drone support if needed), and soil-first management.
I translated the system into a modern website and an interactive centerpiece illustration (Rhino 3D, Procreate, Illustrator, Midjourney). The result is a clear, memorable explainer that helps farmers and stakeholders grasp the why, what, and how of a regenerative date palm future.





